Did Royal Wedding Glow Boost Faux Tanner Sales?

The afternoon of the Royal Wedding Day saw fake tan flying off the shelves with sales up 219% compared to the same day last year, according to the UK department store.The following day was almost as successful as shoppers, inspired by the wedding highlights on TV, boosted sales by 200%, the retailer said.

Industry observers suggest that Kate’s natural glow and Pippa’s golden tone came via a professionally applied artificial self tan.

Sara Stern, beauty director at Debenhams said: “You simply can’t underestimate the impact that Kate and Pippa will have on the beautyindustry. “Already streams of wannabe princesses have been flooding into our stores looking to achieve their healthy, groomed look.”